Better Together - Main campaign 2025
Story
Everything is more fun with your best friends! Joy is amplified when you are together, and worries are reduced when shared. Different perspectives lead to innovative ideas, and facing challenges together can strengthen bonds forever. Besides, together you have double the joy and double the action!
Our frames are also better together. They are designed to complement each other. Our colour combinations are beautifully coordinated, including tone in tone, pastel and warm, transparent, and solid options. Simply better together.
Marketing materials
Feel free to download the content and materials on this page. Besides pictures and videos, we offer you social media messages and print materials. If you need other content, translations or prints, just let us know via Marle (marle@optiplus.nl).
In this campaign you will find:
- Style Guide of the campaign
- Catalogue, open Indesign files
- Merchandise (to print): colouring book
- Campaign pictures
- Reels
- Social media messages
- Posters
- Zigzag flyer
What's new?
Our frames are better together! Previously, we had two separate collections: the transparent Bright City Styles and the solid Original Styles. To align with current trends and cater to modern children's tastes, we’ve revamped our portfolio into a unified collection. This new compilation combines both styles into a more compact format without sacrificing diversity and variation. In fact, we’ve introduced an additional frame called Billie, a cool and spunky frame, and adapted 11 colours to enhance the collection's coherence. The result is a well-rounded and cohesive lineup that, while more compact, still caters to the individual preferences of kids—ranging from bold and daring to stylish and discreet. Together, they just look better!
